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Reflecting on British Flower Week

27 June 2017
Wedding Insurance Group

Established in 2013 by New Covent Garden Flower Market the British Flower Week is an annual celebration of the wealth and variety of British cut flowers and foliage. Here we reflect on British Flower Week by selecting our own top 5 wedding flowers.

Lyn's Choice - Rose

The famous proverb “There's no rose without a thorn” captures the notion that something so beautiful can stand out imperfectly. Thankfully, when it comes to weddings the thorns are long gone and the rose simply reflects the balance and love of the happy couple. With an illustrious and symbolic history in Greek and Roman iconography where a rose was tied to Aphrodite, the goddess of love it is easy to understand why roses continue to lead the way and thanks to our talented British florists roses are befitting of any wedding.

Roses come in at Wedding Insurance Group's No.1 Great British Flower!

David's Choice - Calla Lily

The Calla Lily comes from the Greek word for beauty but it isn’t actually a Lily at all! Originally from Africa, the Swedish botanist Carolus Linnaeus made a mistake when naming the species but the name stuck. Florists tend to work with the classic white calla lilies for weddings as they traditionally symbolise divinity, marital bliss and true devotion. An excellent choice for any wedding. 

The calla lily is actually identified incorrectly, and isn't a lily at all!

Jordan's Choice - Tulips

The Tulip despite a modern day association with Holland was originally a wild flower growing in Central Asia. Cultivated by the Turks as early as 1000AD this versatile and beautiful flower reflects deep love and happy years. Florists love to work with this flower due to the fact that there is availability most of the year and with a broad spectrum of pastel colours to choose from tulips are wonderful flowers to work into the style and theme of any wedding.

Tulips come in at Wedding Insurance Group's number 3!

My Choice - Lily of the Valley

Lily of the valley, whilst technically not a member of the Lily family is a delicate and beautiful flower. It is also poisonous and dangerous if ingested. However, they are very popular at weddings and florists commonly work with them in their traditional white form due to its meaning of humility, chastity, sweetness and purity. The lily of the valley is even said to bring luck in love which is why they are an ideal choice for weddings. For an alternative look Lily of the valley also comes in a very rare rosy-pink colour. 

Lily of the Valley - be sure not to ingest as they can be poisonous!

Sharon's Choice - Hydrangea

The Hydrangea comes from the Greek words “hydor,” meaning water, and “angos,”meaning jar or vessel. As a symbol the flower represents heartfelt, honest emotions and grace and beauty. It is therefore easy to understand why couples choose them. First discovered and cultivated in Japan it spread across Asia for hundreds of years before reaching Europe and North America. Whilst available in many colours florists tend to work with pink hydrangeas – linked to romance and love and white hydrangeas – known as a symbol of purity and grace for their wedding clients. 

 The gorgeous, multi-blooms of the hydrangea make a popular choice for weddings!

Did You Know?

Up until the 1970s, the only flowers available came from flower farmers in Britain? Today, most flowers have been grown by large scale commercial growers and routed through the Dutch auctions.

The British Flower Week is aiming to change this with the support of the floral industry by bringing British back.

The Wedding Insurance Group is the only insurance specialist in the UK focusing on wedding and event trades including florists. We are proud to continue representing our British florists around the UK.

If your florist insurance policy is up for renewal or you want to know more about how you can secure competitive cover, visit our florists page or give our team a call today for a chat 0800 699 0659 or 0121 550 2380.


Reflecting on British Flower Week

Andrew Helliwell

Underwriter & Broker

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