Talking about SEO with the National Association of Wedding Professionals

I was invited by the National Association of Wedding Professionals (NAWP) to deliver the keynote for their winter networking event at the Caledonian Club, London.

I’m a digital marketing strategist at heart and was delighted to be offered the chance to share my knowledge and passion for Search Engine Optimisation (SEO) with the wedding industry.

I talk about what SEO is and why it's important using examples of keywords related to the wedding industry. I then discuss the importance of high performing websites before moving on to some basic technical SEO recommendations such as mobile friendly pages, loading speeds, image optimisation, site architecture and common HTTP response codes.

The keynote was broadcast live which you can watch on our Facebook page.

If you would like to read up about the presentation in more detail, visit my write up in Bride Magazine.

Adam Šapić

Adam is a digital marketing strategist and the brand evangelist for the Wedding Insurance Group. His topics of interest include SEO, websites, content marketing and UX. Need insurance for your wedding business? Get a quote online or call 0121 550 2380 - 9 am to 5 pm, Mon to Fri.